Women and Money

I've been thinking a lot about women and money lately. It seems me a central dilemma of increasing the economic and leadership of women has to do with asking for money for oneself and knowing that you are worth it. (It's not just a gift, luck, good fortune or a mistake.) While we have so many female leaders in non-profits asking for money on behalf of others, how can we at the same time be comfortable asking for money for ourselves and using it to fund what we believe is valuable. Why do we set a double standard when we know that so much of what gets funded really depends on who has the money?