I was scanning the Time article "How to Fix Capitalism" by Bill Gates earlier today. (TIME, 8/11/08.) The only picture of a woman in the brief history of creative/capitalism was the Statue of Liberty. I'm not sure she really counts. [Don't get me wrong - there were women's photos later in the article. Women in poor countries benefiting from corporate good deeds and scantly dressed female model used to promote the PRODUCT (RED).] Oh, thank you capitalism for all you've done for little old me.
What ever happened to ads like that one from Coke that showed how sexy it is for a man to be a good parent? I'd personally help finance a company that helped solve the problems women face today. Perhaps some targeted specifically at the adult male who wants to contribute to making a difference?:
* "There is no cleaning fairy" products & services for men- products and training on how to run a house hold (wash dishes, organize, calendar school activities, clean a toilet; wash, fold & iron clothes)
* "Dinners with Dad" self bake stations- How to shop for healthy food for everyone in the family (dietary differences between kids, men & women), preparing meals, serving & cleaning up too.
* "Ask how you can help" training to move men from self to other centered
* "I practice what I preach" donation drop boxes for men who say they've seen the light and believe in pursuing good works later in life (after they've already hit it rich, ignored their 1st families and divorced multiple wives.) Surely they'd be willing to part with all that excess cash, right?
* No princess allowed toy & clothing stores
* "I spent it growing my company" low cost, practical clothes, shoes & purses for women.
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